Workplace Writing

Description

For courses in business writing, business communication, professional writing and technical communication.

 

This modern text outlines a simple solution for producing all forms of workplace communication—one that focuses on how to effectively plan, package and perfect oral and written communications. Its accessible, four-color design is illustrated with interesting scenarios and examples featuring real people, real communication challenges and real resolutions to those challenges. With its contemporary approach, it covers trends for electronic (includes Microsoft 2007 Technology Tips) , hard-copy and oral communications and includes substantive illustrations that show before/after samples and writer annotations. Innovative end-of-chapter exercises are designed for a variety of learners and include degree-specific assignments that reinforce career-related communication techniques.  

 

Hallmark Features

 

P3 Process—provides easy-to-follow steps for communicating effectively at work.

·           Clarifies the value of planning (understanding audience/purpose), packaging (layout/design/organization), and perfecting (revision) oral and written communication.

·           Emphasizes writing as a product.

 

Real People, Real Challenges, Real Resolutions sections—illustrate theP3 Process with interesting stories, examples and samples.

·           Highlights real business people, their unique communication challenges and how they resolved them.

·           Includes sample planning documents, packaging documents, and perfected documents to reinforce the P3 steps.

 

Technology Tip boxes show students how to use Microsoft 2007

·           Readers will find the text easier to use with the most current Office application tech tips.

 

Examples with annotations—show documents written by the featured business person.

·           Adds substantive insights into the writer’s thinking and motivation.

 

Before and After Examples—emphasize the importance of revision.

·           Shows readers successful revision techniques for various types of written and oral communications.

 

Audience–specific documents—include examples of the same document, written for several different audiences.

·           Demonstrates how an audience can impact one’s choice of style, content, layout, and tone.

 

Degree-specific assignments—tailor practice to degree programs such as accounting, finance, marketing, business information systems, and management.

·           Gives students practice writing for their field of study.

·           Reinforces career-related communication techniques.

 

 

Coverage of contemporary trends such as

·           Dispersed teams

·           Strategies for ethical workplace communication

·           Collaboration and teamwork with WIKIS

·           Electronic, hard-copy and oral communication channels

·           Persuasive communication techniques and more!

 

A variety of end-of-chapter sections, including

·           Resolving the Challenge

·           Chapter Highlights

·           Case Studies

·           Ethics in the Workplace Case Studies

·           Individual and Team Projects

·           Degree-Specific Assignments

·           Problem-Solving Think Pieces

·           Web Workshops and more!

 

This modern text outlines a simple solution for producing all forms of workplace communication–one that focuses on how to effectively plan, package and perfect oral and written communication. Its accessible, four-color design is illustrated with interesting scenarios and examples featuring real people, real communication challenges and real resolutions to those challenges. With its contemporary approach, it covers trends for electronic, hard-copy and oral communication and includes substantive illustrations that show before/after samples and writer annotations. Innovative end-of-chapter exercises are designed for a variety of learners and include degree-specific assignments that reinforce career-related communication techniques.  Table of Contents

 

1.      Communicating in the Workplace

2.      Collaborating in the Workplace

3.      Meeting the Needs of the Audience

4.      Planning Workplace Communication

5.      Packaging Workplace Communication through Effective Document Design

6.      Perfecting Workplace Communication

7.      Oral Presentations and Nonverbal Communication in the Workplace

8.      Visual Aids in the Workplace

9.      Electronic Communication: E-Mail Messages, Instant Messages, Text Messages, and Blogging

10.  Traditional Correspondence: Memos and Letters

11.  Employment Communication: Resumes, Application Letters, Interviewing, and Follow-Up Letters

12.  Communicating Bad News in the Workplace

13.  Persuasive Workplace Communication

14.  Designing Web Sites

15.  Descriptions, Process Analyses, and Instructions

16.  Research and Documentation

17.  Short, Informal Reports

18.  Long, Formal Reports

19.  Internal and External Proposals

Appendix: Grammar, Punctuation, Mechanics, and Spelling

For courses in business writing, business communication, professional writing and technical communication.

 

This modern text outlines a simple solution for producing all forms of workplace communication–one that focuses on how to effectively plan, package and perfect oral and written communications. Its accessible, four-color design is illustrated with interesting scenarios and examples featuring real people, real communication challenges and real resolutions to those challenges. With its contemporary approach, it covers trends for electronic (includes Microsoft 2007 Technology Tips) , hard-copy and oral communications and includes substantive illustrations that show before/after samples and writer annotations. Innovative end-of-chapter exercises are designed for a variety of learners and include degree-specific assignments that reinforce career-related communication techniques.  

 

Additional information

Dimensions	1.00 × 8.20 × 10.80 in
Imprint	Pearson
Format	gen
ISBN-13	09780131599697
ISBN-10	0131599690
Author	Sharon J. Gerson, Steven M. Gerson
Subjects	entrepreneurship, higher education, business and economics, Qualitative Business