The Harmony Versus Conflict in Asian Business

A timely evaluation of how a harmonious business environment can be created and managed successfully in an increasingly turbulent era. The contributors explore Chinese cultural values, entry strategy, the impact of SARS on marketing, corporate governance, technology transfer, and the role of trust and ethics. This book illustrates how diversity within East-West business is valuable to the development of new approaches in managing harmony for practitioners. It also provides the seeds for future academic research.

OLIVER HON-MING YAU is Chair Professor of Marketing and Director of the Unit for Chinese Management Development, Department of Marketing at the City University of Hong Kong.
RAYMONG PING-MAN CHOW is Assistant Professor of the School of Business and Administration at the Open University of Hong Kong.

Introduction * Harmony Versus Conflict in Asian Business: Managing in a Turbulent Era–O.Yau & R.Chow * PART ONE: THE HARMONY PERSPECTIVE * In Search of Harmony–R.Chow & O.Yau * Economic Reform and its Gendered Impacts in China Today–S.Moore& J.Jie Wen * The Road to the Kyoto Protocol: A Harmonious Case of Euro-Chinese Corporate Environmental Behaviour–L.Croft & S.Makino * The Role of Trust in Knowledge Management–L.Leung & K.F. Lau * Trust One’s Alliance Partner? Maybe – Maybe Not! Preliminary Results of Recent Research in China–J.Kidd & X.Li * Global Corporate Cultures: Issues of Shared Goals, Communication and Trust – Empirical Evidence from the Japanese, German and American Units of a Multinational Company–P.Yeow & W.Dorow * An Empirical Study on Trust, Commitment, Relationship Quality, and Behavioral Consequences for International Tourist Hotels in Taiwan–C.Su & C.Wang * PART TWO: THE CONFLICT PERSPECTIVE * The Moderating Effects of Situation Factors on the Relationship between Chinese Cultural Values and Consumers’ Complaint Behavior in the Restaurant Setting–S.Cheng & O.Yau * Buyers of Pirated VCD/DVDs in Hong Kong: Their Profile and Perceptions–W.Cheung & G.Prendergast * The Competitive Potential of Asian Business Groups: A Comparative Analysis of Kigyo Shudan and Chaebol–M.Hemmert * SARS versus Asian Financial Crisis–O.Yau, W.Leung, F.Cheung & C.Chow