The Discipline of Market Leaders
$17.99
| Title | Range | Discount |
|---|---|---|
| Trade Discount | 5 + | 25% |
- Description
- Additional information
Description
The classic bestseller outlining tactics for any business striving to achieve market dominance
What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three “value disciplines”: the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn’t get the message, from Kodak to IBM, faltered.
Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
Fred Wiersema is a business strategist and the author of The New Market Leaders: Who’s Winning and How in the Battle for Customers, among other books. He received his PhD in business administration from Harvard.
Additional information
| Dimensions | 0.625 × 5.375 × 8.25 in |
|---|---|
| Imprint | |
| Format | |
| ISBN-13 | |
| ISBN-10 | |
| Author | |
| Audience | |
| BISAC | |
| Subjects | business model book, business marketing books, business management books, business leadership books, business competition, business marketing, customer service, business strategy, market leadership, value driven business, marketing, market leader book, business leadership, market segmentation, BUS018000, BUS043060, leadership, BUS041000, business, management |
