The Curse of the Mogul
$24.00
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| Trade Discount | 5 + | 25% |
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Description
If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?
We live in the age of big Media, with the celebrity moguls telling us that “content is king.” But for all the excitement, glamour, drama, and publicity they produce, why can’t these moguls and their companies manage to deliver better returns than you’d get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media’s false veneer of power.
By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.US
Additional information
| Dimensions | 0.8300 × 5.5100 × 8.4900 in |
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| Subjects | business books, branding, strategy, money, financial planning, corporations, influence, economics books, entrepreneurship, BUS077000, motivational books for women, motivational books for men, finance books, business history, financial books, value investing, investing book, digital marketing, ecommerce, internet marketing, investing, marketing, business, work, technology, motivation, media, wealth, economics, finance, history, BUS050020, self help books, economy, history books, content, influencer, personal finance, biographies, motivational books |
