School and Community Relations, The

Description

Hallmark features of this title

• Comprehensive, step-by-step procedures for implementing practical communications plans are outlined.
• Supporting interviews with practicing communicators appear in each chapter, offering readers hands-on insights in planning, implementing, and assessing school communication programming.
• Case studies and communication practice examples throughout the text offer users specific examples of communication tactics that work in today’s school systems.
• The “Working with the News Media” chapter looks at the evolving roles the media plays in school communications, including the influence and use of social media.

New and updated features of this title

• NEW: Interviews with school communication experts and professionals offer practical insights for current issues in all chapters.
• NEW: Links to videos are included throughout the text, offering examples of how schools are addressing many key communication challenges and specific examples of communication tactics that work.
• NEW: Each chapter identifies key issues for all school employees, central administrators, building and program administrators, and teachers, counselors and staff, to help them understand and fulfill their unique communication roles.
• NEW: The “Relations with Special Publics” section is new. It considers emerging challenges, such as audience identification in a new-media environment, growing need for objective-driven planning, effective interpersonal communication among school employees and how it impacts student success
• NEW: 2-way, online tools for communication, from websites to mobile apps, are discussed in Chapter 13.
• UPDATED: Accountability metrics are discussed in more depth, supporting school leaders in the evaluation of communication performance. The “Essential Considerations” section has had all chapters updated to address expanding roles of school communication programming.

About our authors

Edward H. Moore is a Professor Emeritus in the College of Communication and Creative Arts at Rowan University in Glassboro, New Jersey. Moore started his career as a school public relations practitioner and went on to serve more than 25 years as a public relations counselor, journalist, and educator working with a variety of corporate and educational organizations throughout North America, Europe, and Asia. Moore was managing editor of Communication Briefings, an international communications newsletter, and he previously served as Associate Director of the National School Public Relations Association. Moore taught public relations for more than 20 years. At Rowan University he was a Professor and Coordinator of the M.A. program in public relations. He holds an M.A. in school information services from Glassboro, New Jersey, State College, and is accredited in public relations by the Universal Accreditation Board.

Dr. Don Bagin founded the graduate program in public relations at Rowan University, where he was a professor of communications and went on to direct that program for more than 30 years. He served as president of the National School Public Relations Association and received the association’s award given to the educator who has contributed the most to improving the relationship between schools and communities. Dr. Bagin was the founding publisher of Communication Briefings, a newsletter read by 250,000 people. During his long career, he wrote eight books and hundreds of articles on public relations. He earned his first two degrees from Villanova University and his doctorate from Temple University.

Dr. Don Gallagher’s career included more than 40 years of experience in public relations and communications with the U.S. Navy, two school districts, a community college, and as a professor. He served as a professor at Rowan University, where he coordinated graduate programs there in public relations. He was one of the owners of Communication Briefings, an international communications newsletter. Dr. Gallagher conducted many public opinion polls, published numerous articles, recorded national videotapes and audiotapes, and he gave numerous workshops throughout the United States. A graduate of St. Francis University in Pennsylvania, he earned a master’s from Villanova University and a doctorate from Temple University.

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