Public Television in the Digital Era

Case studies examining the strategies deployed by Public Television (PTV) broadcasters in the key areas of organisation, programming and scheduling, and digital initiatives.

Petros Iosifidis investigates the challenges that Public Television (PTV) broadcasters in Western European countries encounter in a competitive digital broadcasting environment and looks at the policies and strategies that these broadcasters are adopting in order to remain accountable, competitive and efficient. By looking at a number of large and small PTV broadcasters, the book reveals the different policies and strategy patterns that exist across Europe and uses European experience to propose workable strategies to be adopted by national PTV broadcasters.

PETROS IOSIFIDIS is Lecturer and Director of the MA in Communications Policy Studies at City University, London, UK. He is co-author of European Television Industries and has published extensively in journals.

List of Tables * Preface * Acknowledgements * PART 1 * Introduction, Aims and Methodology * Factors Affecting the Development of Public Television * Competition and Dilemmas * PART 2: NATIONAL CASES * Britain * France * Spain * The Republic of Ireland * Sweden * Greece * Discussion and Conclusion * Notes * Bibliography * Index