“One United People”

Description

Multiculturalism is arguably the X-factor of Singapore’s admired country brand. But while the island republic’s openness to the world is undoubted, its ethnic cohesiveness at home came under scrutiny amidst the stresses of pandemic times. In 2021, the government announced moves to establish new legislation for a Maintenance of Racial Harmony Act. This thought-provoking collection of 26 essays reflects on Singapore’s progress, since independence in 1965, to integrate its component communities into one society and nation. Insights are drawn from diverse perspectives – Malay, Indian, Eurasian, Peranakan, Chinese and others. Lessons from the past are analysed, and evolving challenges of the present assessed. “One united people” is a quotation from Singapore’s national pledge. But is it borne out in reality? This book is a timely reminder that racial harmony is never a reachable destination, but an ongoing journey, an aspiration that every citizen and resident can contribute to every day. Koh Buck Song works as a writer, editor and consultant in branding, communications strategy and corporate social responsibility in Singapore. His publications include several collections of poetry, literary anthologies, and numerous books on aspects of Singapore ranging from urban development to foreign investment promotion. His seminal book on Singapore’s country brand, Brand Singapore, was published by Marshall Cavendish in 2011 (third edition 2021), and translated into Chinese and published in China in 2012.

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