On the Clock: Pittsburgh Steelers

Description

A singular, transcendent talent can change the fortunes of a football team instantly. Each year, NFL teams approach the draft with this knowledge, hoping that luck will be on their side and that their extensive scouting and analysis will pay off. 
In On the Clock: Pittsburgh Steelers, Jim Wexell explores the fascinating, rollercoaster history of the Steelers at the draft, from Terry Bradshaw through Troy Polamalu and beyond. 
Readers will go behind the scenes with top decision-makers as they evaluate, deliberate, and ultimately make the picks they hope will tip the fate of their franchise toward success. 
From seemingly surefire first-rounders to surprising late selections, this is a must-read for Steelers faithful and NFL fans eager for a glimpse at how teams are built. • Prepublication online buzz campaign
• Blogger and influencer outreach campaign
• Ebook spotlights and promotions
• Publisher website spotlights
• Social media spotlights and paid advertising
• Edelweiss featured title
• Advertising in major trades
• Outreach to Steelers fan groups and blogs
• Promotions in conjunction with the Pittsburgh Steelers 2022 season *Author Jim Wexell has over 15k Twitter followers and a platform as publisher of Steel City Insider with 247Sports
*The Pittsburgh Steelers are one of the oldest and most successful franchises in the NFL, with a league-leading six Super Bowl victories and eight AFC championships
*The draft has been an integral part of Steelers team-building over the years, with top selections like Terry Bradshaw, Lynn Swann, Troy Polamalu, and Ben Roethlisberger serving as the foundation of the franchise's sucess

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