Multimodality and Genre

This book presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents.

Analysing Multimodal Documents presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents. John Bateman introduces researchers and advanced students to a linguistically-based method of analysis that shows how different modes of expression–including language, rhetoric, images, typography, colour and space–go together to make up a document with a recognizable genre. The author draws upon both academic research and concrete experience of how designers and production teams put documents together.

JOHN BATEMAN is Professor of English Linguistics at the University of Bremen, Germany.

Multimodal Documents and Their Components * Multimodal Documents and Genre * Genre Variation across Time * The Rhetoric of Multimodal Documents * Channel Hopping * Relating Visual and Textual Elements * Building a Corpus of Multimodal Documents * Bibliography * Index *