MC24

Description

24 global, generous, and galvanizing principles to overhaul the way we think and to inspire massive change

Bruce Mau has long applied the power of design to transforming the world. Developed over the past three decades, this remarkable book is organized by 24 values that are at the core of Mau’s philosophy. MC24 features essays, observations, project documentation, and design work by Mau and other high-profile architects, designers, artists, scientists, environmentalists, and thinkers of our time. Practical, playful, and critical, it equips readers with a tool kit and empowers them to make an impact and engender change on all scales.

Bruce Mau is chief design officer of Freeman, one of the world’s largest brand-experience companies, and co-founder/CEO of Massive Change Network (MCN), a Chicago-based global design consultancy. Mau has been a visiting scholar at institutions globally, and lectures widely. He became an international figure with the publication of landmark volume S,M,L,XL and authored Life Style, Spectacle and Massive Change, also from Phaidon.

“Polymath designer Bruce Mau’s timely ‘massive change’ primer lays out his 24 principles for innovative thought and action.” —WSJ Magazine

“In balancing his optimistic outlook with real-world examples of transformation, Bruce Mau has offered up a solution to the worst of times – a radically optimistic set of lessons for how we can push ourselves to think differently, and beyond this present moment.”—Azure

“Polymath designer Bruce Mau’s timely ‘massive change’ primer lays out his 24 principles for innovative thought and action.”—WSJ. Magazine

“In balancing his optimistic outlook with real-world examples of transformation, Bruce Mau has offered up a solution to the worst of times — a radically optimistic set of lessons for how we can push ourselves to think differently, and beyond this present moment.” —Bloomberg

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