Market Entry in Japan
$110.00
| Title | Range | Discount |
|---|---|---|
| Trade Discount | 5 + | 25% |
- Description
- Additional information
Description
This book provides a sound scientific and up-to-date representation of important social, economic and management matters in Japan, as well as a theoretical and practice-oriented overview of potentially successful ways in which to approach the Japanese market.
Market Entry in Japan provides a sound scientific and up-to-date representation of important social, economic and management matters, as well as a theoretical and practice-oriented overview of potentially successful ways in which to approach the Japanese market. It presents a thorough analysis of the latest theories on ‘Managing under Different Entry Methods’. It also evaluates current research to increase intercultural understanding both in scientific and practical terms and to offer answers to the question ‘How should your corporate activities in Japan be organized?’
RENÉ HAAK is Deputy Director and Head of the Business and Economics section of the German Institute for Japanese Studies in Tokyo. ULRIKE HAAK is a Freelance High-Technology Editor.
Introduction * Japan: A Profile * The Japanese Business Environment * The Setting of International Management * Theory of the Multinational Corporation * Managing under Different Entry Methods in Japan: Theory and Management * New Markets, Businesses and Industries * Business Entities in Japan * Challenges and Perspectives in Japan
Additional information
| Weight | 1 oz |
|---|---|
| Dimensions | 1 × 6 × 9 in |
