Like, Comment, Subscribe

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The definitive, deeply reported account of YouTube, the company that upended media, culture, industry, and democracy—by a leading tech journalistAcross the world, people watch over a billion hours of video on YouTube every day. The sheer amount of video produced there is beyond comprehension. Every minute, over five hundred hours of footage are uploaded to the site, the equivalent of eighty-two years of video added a day. That anyone can easily access any minute of this footage—and the trillion minutes more already on YouTube—is a technical feat unmatched in the history of computing. Everyone knows YouTube. And yet virtually no one knows how it works.
 
Like, Comment, Subscribe is the first book to explain exactly how YouTube’s technology and business evolved, how it works, and how it helped Google grow to unimaginable power, a narrative told through the people who created YouTube and the Google engineers and chiefs who took it over. It’s the story of an industry run amok, and of how corporate greed resulted in the unraveling of truth, the spread of violence, and the corruption of the internet, all for the sake of profit.
 
Mark Bergen, the top Google reporter at Bloomberg Businessweek, might know Google better than any other reporter in Silicon Valley, having broken numerous stories about YouTube’s and Google’s business and scandals. His deep access within the companies makes Like, Comment, Subscribe a thrilling, character-driven story of technological and business ingenuity and the hubris that undermined it Mark Bergen has been one of the leading business journalists covering everything about Google for nearly five years. He began reporting on the company for Recode, a respected Silicon Valley publication, then moved to Bloomberg News and Businessweek in September of 2016. Before that, he covered telecom, technology, and media for Advertising Age, the premier industry publication, and as a freelancer reporter from Asia for The New York Times, The Wall Street Journal, Time, Reuters, and thenewyorker.com. He has frequently discussed his YouTube reporting on Bloomberg TV and has appeared to discuss Google on CNBC, Bloomberg Radio, NPR, and several NPR affiliate stations.  US

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