#Hooked

Description

We’re bombarded with hundreds of messages every day.

But did you know that even our most trusted forms of communication are expertly designed to ensure that we notice, like and share it?

 

Packed full of fascinating psychology and cutting-edge research, Patrick Fagan exposes the top-secret science behind memorable marketing and reveals the hidden strategies that get us #hooked.

 

Learn what makes messages instantly engaging, uncover how the psychology works in practice and discover the powerful tools needed to make every message stick.

 

We’re bombarded with hundreds of messages every day.

But did you know that even our most trusted forms of communication are expertly designed to ensure that we notice, like and share it?

 

Packed full of fascinating psychology and cutting-edge research, Patrick Fagan exposes the top-secret science behind memorable marketing and reveals the hidden strategies that get us #hooked.

 

Learn what makes messages instantly engaging, uncover how the psychology works in practice and discover the powerful tools needed to make every message stick.

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

Patrick Fagan is a behavioural science consultant, university lecturer and Sunday Times bestselling author. He now runs his several data science and behavioural science-focused businesses.

 

We’re bombarded with hundreds of messages every day.

But did you know that even our most trusted forms of communication are expertly designed to ensure that we notice, like and share it?

 

Packed full of fascinating psychology and cutting-edge research, Patrick Fagan exposes the top-secret science behind memorable marketing and reveals the hidden strategies that get us #hooked.

 

Learn what makes messages instantly engaging, uncover how the psychology works in practice and discover the powerful tools needed to make every message stick.

About the Author

Thanks and Acknowledgements

Contents

LET’S GET READ

AN INTRODUCTION

THE SCIENCE OF COMMUNICATION

THE BRAIN

FIRST: INVITE ATTENTION

PRIMAL

AFFECTIVE

SELF-RELEVANT

SURPRISING

SECOND: IGNITE THINKING

MYSTERY

EASE

NARRATIVE

THIRD: INCITE ACTION

MEMORY

AUTOPILOT

PRIMING

PUTTING IT TO USE

YOUR KIT FOR CRAFTING THE PERFECT COMMUNICATION

PROMOTIONS

THE PSYCH OF LIKE

DIRECT MAIL

IN THE OFFICE

TEST, TEST, TEST

CONCLUSION

Notes

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

Additional information

Dimensions	0.60 × 6.00 × 9.10 in
Imprint	Pearson Business
Format	gen
ISBN-13	09781292074429
ISBN-10	1292074426
Author	Patrick Fagan
BISAC	BUS007000, BUS043000
Subjects	BUS043000, BUS007000, higher education, Vocational / Professional Studies, General Vocational / Professional