Hooked

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NATIONAL BESTSELLER 
The troubling story of how food companies have exploited our most fundamental evolutionary instincts to get us hooked on processed foods, from the #1 bestselling and Pulitzer Prize-winning author of Salt Sugar Fat.Motivated by these questions such as Is it possible that processed food is addictive, like drugs or alcohol? and Are the decisions we make about food beyond our control?, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers.
In Hooked, Moss explores the science of addiction and uncovers what the scientific and medical communities—as well as food manufacturers—already know, which is that food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we’ve evolved to prefer convenient meals, so three-fourths of the calories we get from groceries come from ready-to-eat foods. Moss goes on to show how the processed food industry has not only tried to deny this troubling discovery, but exploit it to its advantage. 
A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us what we can do so that we can once again seize control. “The processed food industry has managed to avoid being lumped in with Big Tobacco—which is why Michael Moss’s new book is so important. Hooked shows how food manufacturers have taken advantage of our habits, our biology, our psychological quirks, and our ignorance to transform foods into addictive substances. He takes us into laboratories and courtrooms, kitchens and legislatures—and shows us how we can win our freedom back.”—Charles Duhigg, author of The Power of Habit MICHAEL MOSS is the author of the #1 New York Times bestseller Salt Sugar Fat: How the Food Giants Hooked Us, a Pulitzer Prize-winning investigative reporter formerly with the New York Times, a keynote speaker, and occasional guest on shows like CBS This Morning, The Dr. Oz Show, CNN’s The Lead, All Things Considered, and The Daily Show. US