FT Guide to Business Start Up 2021-2023

Description

This essential guide to business start up is bang up-to-date and covers everything you need to know about starting up your own business. It gives you all the critical information about finance, tax and law and guides you through the minefields of recruitment, marketing, sales and pricing.

Table Contents

30 tips for Start Up Success

1. You and your ideas

2. Less than 100 per cent

3. Who will buy?

4. Are you sure?

5. Timing the jump

6. The business plan

7. Getting ready to start

8. Off the peg

9. Franchises

10. Beating the pirates

11. Names and brands

12. Getting the message across

13. Getting new customers

14. Building customer relationships

15. How to set a price

16. Choosing your workplace

17. Professional back-up

18. Getting the right staff

19. Your rights and duties as an employer

20. Your business and the environment

21. Insurance

22. Forecasting

23. Raising the money

24. Staying afloat

25. Moving ahead

26. Not waving but drowning

27. Keeping the record straight

28. Tax

29. VAT

30. Pensions and retirement

Whether you’re about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of The Financial Times Guide to Business Start Up on your shelf. Regularly updated, this edition covers all the latest legal and financial changes you need to be aware of following the Budget.

• Everything you need to know to start up and run your business
• Comply with the most up-to-date financial, tax and legal requirements
• How to fund your business, whether through traditional channels or online platforms
• Discover how to develop your idea and refine your business model
• Build your online presence, benefit from social media and advertise effectively online

All you need to know to make your start up a success.

Sara Williams is a former investment analyst and financial journalist. She has contributed many articles on tax and finance for national newspapers, and for a number of years wrote for Which?, including the Which? Tax-Saving Guide and the Which? Book of Tax. She is also the author of Perfectly Legal Ways to Pay Less Tax.

Sara is the former executive chair of AIM-listed media business Vitesse Media Plc, which offers research, digital and social media, and event management in the tax, business and investment areas. Its titles include What Investment, SmallBusiness.co.uk, Information Age, GrowthBusiness.co.uk and Growth Company Investor. She holds qualifications in investment advice and management.

Additional information