Financial Times Essential Guide to Writing a Business Plan, The
$27.99
| Title | Range | Discount |
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| Trade Discount | 5 + | 25% |
- Description
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Description
Whether you seek financial backing or board consent, this bestseller gives you the critical knowledge you need to get the go-ahead. Written by a seasoned practitioner with years of experience in both writing & evaluating business plans for funding, you’ll formulate a coherent, consistent & convincing plan with your backer’s needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need.
Preface
Introduction
Part 1: Preparing your plan
Chapter 1 – Essential preparation
Result
Need
Preparation
Plans for SMEs
Part 2: Writing your plan
Chapter 2 – The business
Background
Business mix by segment
Segmentation in a start-up
Chapter 3 – Market demand
Market size
Market growth
Market demand for a start-up
Market demand risks and opportunities
Chapter 4 – Competition
Your competitors
Competitive intensity
Competition in a start-up
Industry competition risks and opportunities
Chapter 5 – Strategy
Competitive position
Strategy
Strategy in a start-up
Strategic risks and opportunities
Chapter 6 – Resources
Management
Marketing
Operations and capital expenditure
Resource risks and opportunities
Chapter 7 – Financials and forecasts
Historic financials
Market-driven sales forecasts
Competition-driven margin forecasts
Funding the plan
Full financial forecasts
Forecasts in a start-up
Financial risks and opportunities
Chapter 8 – Risk, opportunity and sensitivity
Meet the Suns and Clouds chart
What the suns and clouds tell you
Sensitivity testing
Chapter 9 – Conclusion
Conclusion
Executive summary
Investment highlights
Part 3: Using your plan
Chapter 10 – Pitching your plan
Focusing the content
Using PowerPoint
Delivering the message
Chapter 11 – Setting targets
Choosing key performance indicators
Setting milestones
Chapter 12 – Performing to plan
Monitoring your plan
Appraising managerial performance
Evaluating your plan
Epilogue: Beware these characters!
Appendices
Appendix A: Deriving competitive position
Appendix B: Structured interviewing of customers
Appendix C: An example business plan
Appendix D: Further reading
Index
Vaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker(www.vaughanevansandpartners.com). He has specialised in strategy and business planning for business clients, small and large, and strategic due diligence for private equity clients over four decades. He is also the author of FT Publishing titles: FT Essential Guide to Writing a Business Strategy, Key Strategy Tools, 25 Need to Know Strategy Tools and Strategy Plain and Simple.
‘At last! A book that explains how to write the kind of business plan that investors and lenders actually want to read. A clear and concise book – I haven’t seen one that approaches the subject so straightforwardly. Evans uses his vast experience in advising real companies and financiers to make this guide authoritative and authentic, yet also practical and easy to follow.’
James Courtenay, Head of Global Corporates, Standard Chartered Bank
‘Vaughan Evans’ excellent book shines a light on what suppliers of capital expect in a business plan and why. It is an invaluable resource for all managers and budding entrepreneurs.’
Hugh Lenon, Managing Partner, Phoenix Equity Partners, and former Chairman of the British Venture Capital Association
‘Evans has nailed it! Clear, readable, no-nonsense thinking about the fundamentals every business plan must address. If writing a business plan is your next step, this book’s for you.’
John Mullins, Professor at London Business School and author of The New Business Road Test
YOUR ESSENTIAL GUIDE TO BUSINESS PLANNING
Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to gather the necessary evidence and address all your backer’s concerns.
This brand new edition draws out the specific challenges faced by start-ups, particularly on pinning down your perceived market niche and determining your competitive advantage. There are new chapters on pitching the plan and performing against the plan, using key performance indicators and milestones. Finally new appendices outline alternative sources of funding and display an example business plan from start to finish.
Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing plan with your backer’s needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed.
FINANCIAL TIMES ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT
In one engaging, outcome-oriented book, The FT Essential Guide to Writing a Business Plan gives you:
- The essential knowledge you need to write a winning business plan – quickly and without fuss
- Guidance on how to focus throughout on the plan’s purpose – to win backing
- Samples of what a good plan looks like, so you can benchmark your own as you write it
- Checklists, tips, examples and milestones to ensure you’re on target
- Prompts to reflect on, evaluate and learn from your experience
With advice that’s instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.
Additional information
| Dimensions | 0.90 × 5.30 × 8.40 in |
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| Subjects | BUS041000, higher education, Vocational / Professional Studies, General Vocational / Professional |
