Business Analytics

Description

NOTE: This loose-leaf, three-hole punched version of the textbook gives students the flexibility to take only what they need to class and add their own notes — all at an affordable price.

For undergraduate or graduate business students.

A balanced and holistic approach to business analytics

Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value. As such, the 3rd Edition has gone through an extensive revision and now relies solely on Excel, enhancing students’ skills in the program and basic understanding of fundamental concepts. Additionally, Analytic Solver can now be found in online supplements to accommodate any new software updates, so students are prepared to use these same tools when they graduate.

Also available with MyLab Business Statistics

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. For example, new Excel and StatCrunch Projects help students develop business decision-making skills. Learn more about MyLab Business Statistics.

NOTE: This loose-leaf, three-hole punched version of the textbook gives you the flexibility to take only what you need to class and add your own notes — all at an affordable price. For loose-leaf editions that include MyLab™ or Mastering™, several versions may exist for each title and registrations are not transferable. You may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering products.

For undergraduate or graduate business students.

 

A balanced and holistic approach to business analytics

Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value. As such, the 3rd Edition has gone through an extensive revision and now relies solely on Excel, enhancing students’ skills in the program and basic understanding of fundamental concepts. Additionally, Analytic Solver can now be found in online supplements to accommodate any new software updates, so students are prepared to use these same tools when they graduate.

Also available with MyLab Business Statistics

By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. For example, new Excel and StatCrunch Projects help students develop business decision-making skills.  

NOTE: You are purchasing a standalone product; MyLab™ Business Statistics does not come packaged with this content. Students, if interested in purchasing this title with MyLab Business Statistics, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the loose-leaf version of the text and MyLab Business Statistics, search for:

 

? / ? Business Analytics, Loose-Leaf Edition Plus MyLab Statistics with Pearson eText — Access Card Package, 3/e

 

Package consists of:

• 0135231698 / 9780135231692 Business Analytics, Loose-Leaf Edition, 3/e 
• 0135229294 / 9780135229293 MyLab Statistics with Pearson eText — Standalone Access Card — for Business Analytics, 3/e

 

New and updated features of this title

• NEW: Material covers the latest business analytics principles and techniques. It includes using Excel to manage spreadsheet data (Ch. 2); combinations and permutations (Ch. 5); using data visualization for confidence interval comparison (Ch. 6); Excel approaches for double exponential smoothing (Ch. 9); data mining techniques (Ch. 10); and Solver functionality (Ch. 15).
• UPDATED: End-of-Chapter Problems and Exercises help reinforce the material in the chapter, and have been revised for added clarity.
• NEW: An Appendix in Chapter 1 reviews basic Excel skills, and is used throughout the book.
• NEW: Technology Help boxes provide useful summaries of key Excel functions and procedures.
• NEW: The 3rd Edition now relies solely on native Excel, and is independent of platforms. This makes it easy to use for students with either PCs or Macs.
• UPDATED: Online supplements provide detailed info and examples for using StatCrunch and Analytic Solver for Education. These provide more powerful tools for data mining, Monte-Carlo simulation, optimization, and decision analysis.

Hallmark features of this title

• 5 Parts of the text guide students through the information. They cover the foundations of business analytics, descriptive analytics, predictive analytics, prescriptive analytics, and making decisions.
• Numbered Chapter Sections with Check Your Understanding questions let students review fundamental concepts.
• Analytics in Practice sections describe real applications in business.
• Integrated Cases let students think independently and apply the tools at a higher level of learning.
• Key terms and their definitions assist students as they review the chapter and study for exams.
• Data Sets and Excel Models are used in examples and problems, and are available to students on the author’s website.

Additional information

Dimensions	0.90 × 7.90 × 9.80 in
Imprint	Pearson
Format	gen
ISBN-13	09780135231692
ISBN-10	0135231698
Author	James R. Evans
BISAC	MAT000000
Subjects	statistics, mathematics, MAT000000, higher education, business statistics