Bridging Intention to Impact
$49.99
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| Trade Discount | 5 + | 25% |
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Description
“It is easy to say that product metrics like daily active users (DAU) and monthly active users (MAU) are broken; its harder to talk about what needs to replace them. In this systematic look at the role of user behavior in building successful products, Connor charts a path forward for how product teams must evolve their processes to continue as a vital part of a modern organization.”
Matt Wallaert, author of Start at the End
In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful.
Packed with practical tools and frameworks, examples from startups through enterprises across industries, and generative AI prompts, this book helps product teams immediately begin taking steps toward a more experimental and evidence-driven culture.
Joyce illustrates how this approach can empower companies to adapt to shifting user needs and technology by reframing their digital products as dynamic solutions designed to maximize behavior change, user outcomes, and, ultimately, business impacts, including decreasing churn, increasing customer lifetime value, and lowering customer acquisition costs.
Join the growing movement of product leaders embracing the Impact Mindset and unlock your team’s potential to make data-driven decisions that lead to impactful products that satisfy user needs and generate positive business outcomes.
THIS RESOURCE:
- Introduces a new digital product development philosophy focusing on behaviors changed by a feature.
- Provides a methodology for defining and creating novel, product-success metrics. Empowers readers to implement grassroots cultural change.
- Offers a collection of templates and guides to enable you to begin today!
Connor Joyce is a Senior User Researcher at Microsoft and CEO of Desired Outcome Labs. He is a mixed-methods researcher, product builder, and behavioral scientist with experience at Deloitte, Twilio, and a collection of startups. Connor is a startup advisor, co-founder of the Applied Behavioral Science Association and a frequent contributor to numerous publications.
Part 1: Focusing on Behaviors to Build Valuable Products
Chapter 1: Measuring Usage is Only the Beginning
Chapter 2: Exploring The Value of Measuring User Outcomes
Chapter 3: Connecting User Behavior to Business Outcomes
Chapter 4: Ensuring Features Make an Impact
Part 2: Starting an Impact Mindset Culture Change with a Single Project
Chapter 5: Defining the Feature’s Purpose (FIA Step 1)
Chapter 6: Establishing Beliefs About Outcomes with Hypotheses (FIA Step 2)
Chapter 7: Scoping the Right Measurements (FIA Step 3, Part 1)
Chapter 8: Building Data Collection Systems (FIA Step 3, Part 2)
Chapter 9: Conducting the Experiment (FIA Step 4, Part 1)
Chapter 10: Generating Insights from Experiment Data (FIA Step 4, Part 2)
Chapter 11: Actions Based on the FIA Results (FIA Step 5)
Chapter 12: Starting a Feature Impact Analysis Today
Part 3: Expanding from a single project to a philosophy change
Chapter 13: Establishing a Path to the Impact Mindset Future
Chapter 14: Building a Strategic Roadmap
Chapter 15: Creating a Cultural Change
Chapter 16: Connecting to a Vision
Glossary
Additional information
| Dimensions | 0.70 × 7.15 × 9.13 in |
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| Subjects | creative, higher education, COM051230, Employability, IT Professional, T-NS NEW RIDERS |
