Badvertising
$27.00
| Title | Range | Discount |
|---|---|---|
| Trade Discount | 5 + | 25% |
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Description
Advertising is selling us a dream, a lifestyle. It promises us fulfillment and tells us where to buy it – in international flights, beef from (what was once) the Amazon, and a vast array of goods that we consume like there was no tomorrow. And if advertising succeeds in keeping us on our current trajectory – there may not be a tomorrow.
In Badvertising, Andrew Simms and Leo Murray raise the alarm about an industry that is making us both unhealthy and unhappy and that is driving the planet to the precipice of environmental collapse in the process. The book explores the psychological impact of being barraged by thousands of advertisements daily. How does the commercialization of our public spaces weaken our sense of belonging? What are the pitfalls of regulation? How are car manufacturers, airlines, and oil companies lobbying to weaken climate action? And most crucially of all, what can we do to stop it?Uncovers the devastating psychological, social and environmental costs of advertising
Andrew Simms is the author of many books, including The New Economics, Ecological Debt, Tescopoly and Cancel the Apocalypse. Most recently, he co-authored Economics: A Crash Course, a beginner's guide to the subject from a heterodox perspective, with David Boyle. He co-founded the New Weather Institute and coordinated the Rapid Transition Alliance. He is a research associate at the Centre for Global Political Economy, University of Sussex, a fellow of the New Economics Foundation (NEF) where he was also policy director for many years and established its Climate Change, Energy and Interdependence Programme, and has been a frequent contributor to the Guardian and BBC. He is also the assistant director of Scientists for Global Responsibility. He co-founded the Green New Deal group in 2007, the climate campaign onehundredmonths.org that ran until 2017, and devised Earth Overshoot Day.
Leo Murray co-founded Plane Stupid, where he played a central role in strategic planning and communication for three years from 2006. He also designed and co-founded Possible in 2009, where he is currently the director of innovation. Murray is the brains behind the Frequent Flyer Levy and strategy lead for the Rapid Transition Taskforce. He was previously a part-time political advisor on transitioning to a sustainable economy to Labour's Shadow Minister for Sustainable Economics, Clive Lewis MP.
Leo Murray co-founded Plane Stupid, where he played a central role in strategic planning and communication for three years from 2006. He also designed and co-founded Possible in 2009, where he is currently the director of innovation. Murray is the brains behind the Frequent Flyer Levy and strategy lead for the Rapid Transition Taskforce. He was previously a part-time political advisor on transitioning to a sustainable economy to Labour's Shadow Minister for Sustainable Economics, Clive Lewis MP.
Introduction: How we got into this mess
1. Badvertising, ‘priming’ and why it is such a threat
2. How we banned tobacco advertising
3. How advertising increases consumption
4. Sports Sponsorship: The last refuge of the marketers
5. How airlines get us in the air
6. How the motoring industry hoodwinked their customers
7. The merry-go-round
8. What can we do?
1. Badvertising, ‘priming’ and why it is such a threat
2. How we banned tobacco advertising
3. How advertising increases consumption
4. Sports Sponsorship: The last refuge of the marketers
5. How airlines get us in the air
6. How the motoring industry hoodwinked their customers
7. The merry-go-round
8. What can we do?
Additional information
| Dimensions | 1 × 6 × 9 in |
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